“You Have to Tell a Story Before You Can Sell a Story”
This morning, the Twitter account of brainpickings.org (@brainpicker) linked to an interview of Beth Comstock, SVP and Chief Marketing Officer of GE. Although the conversation is primarily focused on marketing, product development, and innovation, I think the interview is particularly useful for writers as well. At 3:32, Comstock responds to a question of how to…